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Retail store theater in a box vs custom home theater
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Retail store theater in a box vs custom home theater

    Many people start their journey for a new TV,  home theater, or audio equipment at a box store such as BestBuy, Frys, Sears ect. They talk to a sales consultant  in charge of their department in that box store to find out  what system or TV would be best for them or their home.  There are many problems with this approach . The box store employee has a specific item he/she is supposed to push each month/week,  is untrained 90% of the time, and has  no idea what the layout of your home is.
     Let's  visit a scenario. I  walk into BestBuy and ask the 17 year old sales consultant what TV I should buy for my living room... he will likely tell me that I want a 1080p LED 240HZ tv with 3D!  But, the real questions that should be asked first are: How big is your room? How far away is your seating area? Are you going to be  viewing it from an off angle?   What sources will you be using most often?  Only when these questions are answered can  someone accurately recommend the correct product.
   In a similar  instance, you may go into a box store looking for a budget home theater solution, and the consultant may turn you onto a sound bar for your 15'x15' living room even though that is not what it's engineered for.  This will end up performing poorly in that atmosphere. Most people will  walk into a box store and see a Bose system and think "oh I have heard of Bose, so they must be  good".... while not 100% inaccurate,  Bose in general is a "better sound through marketing" solution.  They pay  A LOT of  advertising dollars so people  walk into a store and know who they are.  The problem  with this is, that's  advertising that YOU pay for. If Bose put out their product for half of the price they actually sell it for, then it would be worth the price for a "budget system".
     Now for the shocker. Did you know that for the same price you pay for a Bose Lyfestyle, you can get a full custom 5.1 in- wall or in-ceiling theater system with an  AVR and sub from your local custom  AV company? But how can that  be? It's simple,  custom  AV integration companies  work  with pro audio companies  who don't do a ton of advertisement for their products,  and rely on the AV companies to sell their quality products.  This passes the savings onto the customer. The end result is for almost the exact same price you get a theater system that's designed to work in your specific application, and sound much better at the same time.  The products sold by the AV company often have a much longer  warranty than the box store as well because the pro audio companies believe in their product so much that most  will warranty them for over 2x what a box store will.  Some companies will even give you a LIFETIME  WARRANTY on their speakers! something Bose will never do. 

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